C · Traffic & Growth · Traffic Sources
Push Notification Traffic
Push traffic reaches users who opted in to browser or in-app notifications, and its quality depends on how those subscriptions were collected and how old they are. Listings disclose opt-in method, subscriber age, geo and device mix, accepted verticals and how the network filters bots, so you can judge freshness before spending.
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Buyer guide
- Ask how subscribers were collected; misleading opt-in prompts lower quality and raise complaints.
- Check whether fresh subscribers are segmented from older lists and priced separately.
- Confirm whether in-page push is mixed into classic push volume.
- Run a capped test per geo and compare conversions in your own tracker before scaling.
- Review creative rules and vertical restrictions before building campaigns.
What to compare
- 01Opt-in method and consent flow
- 02Subscriber age and freshness
- 03Classic push vs in-page push
- 04Geo and device mix
- 05Bidding model: CPC or CPM
- 06Invalid-traffic filtering
Use cases
- Utility and content app promotion
- Re-engagement for content and e-commerce
- Geo testing of new offers
FAQ
What is the difference between classic push and in-page push?
Classic push is delivered by the browser or OS to subscribed users. In-page push is a notification-style banner shown on a publisher page, so it reaches non-subscribers and behaves more like display. Listings state which one is sold.
Why does subscriber age matter for push traffic?
Recently subscribed users tend to respond differently from long-held lists that have received many messages. Sellers disclose how they segment by subscription age so you can target the segment that fits your offer.
Which verticals do push networks commonly restrict?
Restrictions vary by network and geo; common ones cover misleading creatives, adult content and regulated categories. Each listing states accepted and excluded verticals.