C · Traffic & Growth · Traffic Sources
Video Ad Traffic
Video traffic is sold as pre-roll, mid-roll and outstream impressions across publisher players and apps. Listings disclose where the player runs, whether ads are skippable, how completion and viewability are measured and which publishers supply the inventory.
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Buyer guide
- Ask whether outstream impressions are reported separately from in-stream views.
- Check VAST support and the measurement partner before trafficking creatives.
What to compare
- 01Pre-roll vs in-stream vs outstream
- 02Skippable vs non-skippable
- 03Completion and viewability measurement
- 04Publisher and app list
- 05Brand-safety controls
Use cases
- Brand and product launches
- App promotion with video creatives