C · Traffic & Growth · Traffic Sources

Display & Banner Traffic

Display traffic is sold by banner size and placement, and its value depends on where ads appear and whether they are actually seen. Listings disclose ad formats, placement position, viewability measurement, publisher lists and brand-safety controls.

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Buyer guide

  • Ask who measures viewability and whether a third party verifies it.
  • Request the publisher or domain list and check it against your brand-safety requirements.

What to compare

  1. 01Ad sizes and formats
  2. 02Placement position and viewability
  3. 03Publisher list and categories
  4. 04Brand-safety controls
  5. 05CPM vs CPC buying

Use cases

  • Retargeting and awareness campaigns
  • Geo-targeted brand campaigns

Related markets

Resources