C · Traffic & Growth · Traffic Sources
Pop & Popunder Traffic
Pop traffic opens an offer page in a new window or tab behind the current one, which makes it high-volume and quick to test but sensitive to publisher quality. Listings disclose publisher categories, geo and device split, frequency caps and how bots are filtered.
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Buyer guide
- Ask which publisher categories supply the volume and whether you can exclude them.
- Run a capped test and check your tracker for bot patterns before scaling.
What to compare
- 01Publisher categories
- 02Popunder vs tabunder
- 03Frequency capping
- 04Geo and device split
- 05Bot and proxy filtering
Use cases
- Direct-link offer testing
- Utility app promotion
FAQ
What is the difference between popunder and tabunder?
A popunder opens behind the active window; a tabunder opens the offer in a new tab while the original page changes. Behavior and browser support differ, and listings state which format is sold.