B · Infrastructure · Software & Automation
Ad Trackers
Trackers sit at the center of a media-buying operation, handling attribution, redirects, conversion postbacks and reporting. Buy a tracker business with its users and recurring revenue, or a license or seat to run your own campaigns.
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Buyer guide
- For acquisitions, look at verified MRR, churn and hosting costs.
- For licenses, confirm event limits, custom domain limits and data retention.
- Check integrations with the traffic sources and affiliate networks you use.
- Test redirect speed from your main geos, since latency affects landing page load.
What to compare
- 01Access model
- 02Cloud vs self-hosted
- 03Event and domain limits
- 04Postback and S2S tracking
- 05Traffic source and network integrations
- 06MRR and active users
Use cases
- Affiliate campaign tracking
- Multi-source media buying reporting
- Conversion postback management
FAQ
Should I choose a cloud or self-hosted tracker?
Cloud trackers are managed for you and scale without server work. Self-hosted trackers give more control over data and cost, but you handle hosting, updates and uptime.
What transfers when a tracker business is sold?
Typically source code, hosting and domains, customer accounts and contracts, and third-party integrations. The Node Passport lists each item and any that require the new owner to re-register.
How is tracker event volume counted?
Most plans count clicks, visits or events per month, and some cap custom domains separately. Compare on the same unit across listings.