E · Services · Consulting & Operations
Tracker Setup
Installation and configuration of an ad tracker for affiliate and media-buying campaigns: tracking domains, offers and landers, traffic source templates and server-to-server postbacks. A good setup is tested end to end with conversions that match the network and the traffic source; a weak one leaves you discovering discrepancies after spend. Compare trackers supported, integrations covered and what is documented at handover.
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Buyer guide
- Confirm the seller has configured your specific tracker and traffic sources, not just trackers in general.
- Add the seller as a user in your tracker with limited permissions; keep ownership and billing under your account.
- Ask for test conversions to be fired and matched across tracker, network and traffic source before sign-off.
- Request written documentation of campaign naming, tokens and postback URLs so your team can maintain it.
What to compare
- 01Tracker supported
- 02Tracking domain and SSL setup
- 03S2S postback configuration
- 04Traffic source and network templates
- 05End-to-end test conversions
- 06Documentation and handover walkthrough
Use cases
- Launching affiliate campaigns on a new traffic source
- Migrating from one tracker to another
- Fixing conversion discrepancies between platforms
FAQ
What does a tracker setup service usually include?
Tracking domain and SSL, offer and lander setup, traffic source templates, postbacks to networks and sources, and test conversions. Listings state which trackers and how many integrations are covered.
Do I need to buy the tracker license separately?
Yes, in most cases. The tracker account and license should be yours; the seller is invited as a user to configure it. Trackers are also listed separately in the software hub.
Why do conversions differ between my tracker and the network?
Common causes are missing or mis-mapped postback parameters, time-zone differences, attribution windows and duplicate clicks. A setup service should test these and document the configuration.