C · Traffic & Growth
Traffic Sources
A traffic source is worth what it converts on your offer. Listings disclose format, volume, geography and the verticals the source accepts, so you can check fit before you buy. Compare how each seller measures volume, which publishers sit behind the inventory and how invalid traffic is filtered and credited.
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This market is open for listings. Sellers can list here today, and buyers can post a request so sellers know what's wanted.
Buyer guide
- Start with a capped test budget per format and geo before committing to volume.
- Ask whether volume figures come from the ad server, a third-party tracker or seller estimates.
- Check which verticals and creatives the source accepts and how moderation works.
- Confirm how invalid or bot traffic is detected and whether it is credited back.
What to compare
- 01Format
- 02Daily impressions and clicks
- 03Top geographies
- 04Verticals allowed
- 05Anti-fraud approach
- 06Bidding model: CPC, CPM or CPA
Use cases
- Testing new offers across geos
- Scaling proven campaigns onto additional formats
- Ad verification and placement QA
- Regional brand reach campaigns
FAQ
What does a traffic source listing on TrafficNodes include?
Format, disclosed volume and how it is measured, top geographies, accepted verticals, bidding model and anti-fraud approach. Unverified self-reported figures cap the listing's Node Score.
How do I choose between push, pop and native traffic?
Match the format to your funnel: push and pop usually suit short, direct flows, while native suits content-led pre-landers. Test each on a limited budget and compare results in your own tracker.
How is payment for a traffic source protected?
Funds are held in escrow until you confirm delivery against the terms in the Node Passport, such as volume, geo and traffic type.