C · Traffic & Growth
Media & Placements
A placement is a booked slot with an audience, not an asset you own. Its value is in reach, audience fit and deal terms, and each listing discloses all three. Compare audience geography, where reach figures come from, what the creator or publisher delivers and how the placement is labeled; payment stays in escrow until the placement is live as agreed.
New market — be the first to list
0 results
No live listings in this market yet
This market is open for listings. Sellers can list here today, and buyers can post a request so sellers know what's wanted.
Buyer guide
- Ask for audience analytics exported from the platform rather than follower counts alone.
- Agree the brief, deliverables, posting date and approval steps before booking.
- Confirm the placement will be labeled as an ad as platform rules and local law require.
- Review past sponsored posts from the same creator or publisher for fit and engagement.
What to compare
- 01Audience size and source of figures
- 02Audience geography and demographics
- 03Placement format and duration
- 04Past sponsored performance
- 05Content approval and revisions
- 06Disclosure and labeling
Use cases
- Product launches to niche audiences
- Testing a new geo through local creators
- B2B awareness via newsletters and podcasts
FAQ
How is a placement different from buying a channel or account?
A placement is a booked slot in someone else's audience; you do not take ownership of the channel. To acquire a channel or page outright, see Social Assets.
Who approves placement content before it goes live?
It depends on the listing. Most sellers offer a draft or script for approval with a set number of revisions, stated in the Node Passport.
Are sponsored placements labeled as ads?
They should be. Platform rules and advertising law in many countries require paid content to be disclosed, and listings state how the seller labels it.