C · Traffic & Growth · Media & Placements

Sponsored Articles

Sponsored content is a paid article published on a publisher's site and labeled as sponsored, bought for exposure to that publisher's readers. Unlike a guest post bought for SEO, the value is readership, so listings disclose audience, on-site placement, promotion included and labeling.

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This market is open for listings. Sellers can list here today, and buyers can post a request so sellers know what's wanted.

Buyer guide

  • Ask how the article will be promoted beyond being published.
  • Expect sponsored or nofollow link attributes; buy for readership, not link value.

What to compare

  1. 01Publisher audience and readership source
  2. 02Homepage or section placement
  3. 03Social and newsletter promotion included
  4. 04Sponsored labeling
  5. 05Editorial review and revisions

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