C · Traffic & Growth · Media & Placements
Podcast Advertising
Podcast ads are usually read by the host before, during or after an episode, and either recorded into the file or inserted dynamically. Listings disclose show niche, download history and its hosting-platform source, audience geo, slot position and how long dynamic ads run.
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Buyer guide
- Ask for per-episode downloads from the hosting platform over a recent period.
- Provide talking points and a trackable link or code so results can be measured.
What to compare
- 01Show niche and format
- 02Download history and source
- 03Pre-roll, mid-roll, post-roll
- 04Baked-in vs dynamic insertion
- 05Audience geo