E · Services · Consulting & Operations
Attribution Setup
Server-side tracking, conversion API connections and attribution modelling so ad platforms and your own reports receive consistent conversion data. Compare which platforms are connected, how event deduplication and consent are handled and how results are validated.
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Buyer guide
- List every ad platform and conversion event in scope before the work begins.
- Grant access through business manager partner roles and tag manager invites, never shared logins.
What to compare
- 01Server-side tagging setup
- 02Conversion APIs connected
- 03Event deduplication
- 04Attribution model and windows
- 05Validation and reporting
Use cases
- Improving conversion signal to ad platforms
- Comparing channels on one attribution model