E · Services · Development & Engineering

Technical Integration

Connecting the systems a performance team runs on: payment providers, CRMs, analytics and ad-platform conversion APIs. Compare which systems the seller has integrated before, how field mapping and failures are handled and whether you get monitoring and documentation.

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Buyer guide

  • Grant API access through keys or app installs you create and can rotate; do not share account passwords.
  • Ask for a data-flow diagram showing what is sent where, especially for customer data.

What to compare

  1. 01Systems and APIs covered
  2. 02Field mapping and data format
  3. 03Error handling and retries
  4. 04Testing in sandbox environments
  5. 05Monitoring and documentation

Use cases

  • Sending conversions to ad platforms
  • Syncing leads from forms into a CRM

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