B · Infrastructure · Software & Automation
Attribution
Attribution software assigns conversion credit across the channels and touchpoints that led to a sale, informing budget decisions. Compare supported models, channel connectors and how the tool handles gaps from consent and cross-device journeys.
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Buyer guide
- Check that connectors exist for every paid channel you spend on.
- Ask how the tool models conversions it cannot directly observe.
- Confirm offline and server-side conversions can be imported.
What to compare
- 01Attribution models supported
- 02Channel and ad platform connectors
- 03Server-side and offline conversions
- 04Handling of untracked journeys
- 05Access model
Use cases
- Budget allocation across channels