B · Infrastructure · Software & Automation
Analytics
Analytics software records how visitors and users behave across sites and products, from traffic sources to funnels and retention. Compare the tracking method, how long data is kept, event volume limits and privacy features such as consent handling and data residency. Buy a seat or license to measure your own properties, or acquire an analytics product with its customers.
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Buyer guide
- Check event limits and what happens when you exceed them.
- Confirm consent handling and data residency meet your privacy obligations.
- Make sure raw data can be exported if you ever switch tools.
- For acquisitions, review where customer data is stored and what agreements transfer.
What to compare
- 01Tracking method: client, server, cookieless
- 02Event volume limits
- 03Data retention period
- 04Consent and privacy controls
- 05Data residency
- 06Exports and API
Use cases
- Funnel and conversion analysis
- Traffic source reporting
- Product usage tracking
FAQ
What is the difference between analytics and attribution software?
Analytics describes behavior on your properties; attribution assigns credit for conversions across marketing channels and touchpoints. Many teams run both.
Does server-side tracking remove the need for consent?
No. Server-side collection changes how data is gathered, not the legal requirements. Consent and privacy rules still apply to the data you collect.
Why do two analytics tools report different visitor counts?
They differ in tracking method, bot filtering, consent handling and session definitions. Compare trends within one tool rather than exact totals across tools.