E · Services · Consulting & Operations
Analytics Setup
Analytics implementation from a measurement plan to working dashboards: tag manager configuration, event and conversion tracking and reporting views. Compare whether the seller starts with a written event plan, how consent is handled and whether tracking is validated after deployment.
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Buyer guide
- Ask for the event plan to be agreed in writing before tags are deployed.
- Invite the seller to analytics and tag manager with editor roles, not by sharing an account login.
What to compare
- 01Analytics platform and tag manager
- 02Measurement and event plan
- 03Consent mode and privacy handling
- 04Validation and debugging
- 05Dashboards and reporting views
Use cases
- Setting up tracking on a new site
- Rebuilding a messy event structure