C · Traffic & Growth · SEO & Backlinks
Digital PR Links
Digital PR earns coverage by pitching journalists with data, stories or expert commentary, so the result is editorial and cannot be fully controlled in advance. Listings disclose the publications or tiers targeted, the campaign angle, examples of past coverage, whether coverage tends to include followed links or brand-only mentions, and how results are reported.
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Buyer guide
- Ask for recent coverage examples with live URLs and check that they are genuine editorial articles.
- Understand whether you pay per placement secured or per campaign regardless of results.
- Confirm what you must provide: data, a spokesperson, product access or sign-offs.
- Expect some coverage to be nofollow or unlinked; check how the listing counts it.
What to compare
- 01Target publications and tiers
- 02Campaign angle: data, reactive, expert
- 03Past coverage examples
- 04Link vs brand-mention outcomes
- 05Pay per placement vs per campaign
- 06Reporting and timeline
Use cases
- Launch coverage for a product or study
- Expert commentary for trust-sensitive brands
- Reactive commentary on industry news
FAQ
Can digital PR guarantee a link from a specific publication?
No. Journalists decide what to cover and whether to link. Listings describe targets and past results, and pay-per-placement listings charge only for coverage actually secured.
Is a brand mention without a link still useful?
It can support brand visibility and referral interest, and some unlinked mentions can later be turned into links on request. Listings state how unlinked mentions are counted.
How is digital PR coverage different from a sponsored article?
Digital PR coverage is earned and written by the publication's journalists. A sponsored article is paid content, usually labeled as such, and is listed under Media & Placements.