D · Digital Products · Data & Datasets
Market research reports and datasets
Market research reports and underlying datasets covering industries, verticals and buyer segments. Useful research states its methodology, sources and period covered; reports that assert market sizes without citing where they came from are much harder to rely on.
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Buyer guide
- Look for a methodology section and cited sources before relying on any headline figure.
- Confirm whether you can share the report internally or with clients under the license.
What to compare
- 01Methodology and sources cited
- 02Geo and time period covered
- 03Report vs raw dataset
- 04License and internal-sharing rights
Use cases
- Sizing a vertical before entering it
- Supporting a client pitch with sourced research