D · Digital Products · Data & Datasets
Aggregated advertising spend data
Aggregated datasets of advertising spend by channel, advertiser category and market. Most spend figures are modeled estimates, so compare how each dataset was estimated, the granularity it offers and whether it separates observed data from projections.
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Buyer guide
- Ask how spend was estimated and treat modeled figures as directional, not exact.
- Confirm the data is aggregated and contains no individual or account-level personal data.
What to compare
- 01Channels and networks covered
- 02Observed vs modeled figures
- 03Geo and period
- 04Granularity: advertiser or category
Use cases
- Benchmarking channel mix
- Planning budgets for a new market