C · Traffic & Growth · SEO & Backlinks
Link Insertions
A link insertion adds your URL to an existing page on a publisher's site, such as a resource list, a guide being refreshed or a paragraph that already covers your topic. Sellers usually offer a menu of pages, so listings disclose page topics, placement context, anchor-text rules, link attributes and how long the link is kept live.
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Buyer guide
- Pick pages by topical match and page-level traffic, not by domain metrics alone.
- Ask whether the page will be edited to add context or only receive a new anchor.
- Check the publisher's policy on labeling paid insertions.
- Confirm how removals are handled and for how long the link is covered.
What to compare
- 01Page inventory and topic match
- 02Placement context: body, list, resource
- 03Anchor text rules
- 04Follow attribute and labeling
- 05Permanence and replacement terms
- 06Turnaround
Use cases
- Contextual links on resource pages
- Supporting product and category pages
FAQ
How are link insertions different from niche edits?
Both use existing pages. Niche edits center on a specific aged, indexed article chosen for its own authority, while link insertions are sold from a publisher's page inventory, including resource lists and refreshed content.
Can I choose the anchor text for a link insertion?
Usually within the publisher's rules. Many editors limit exact-match commercial anchors or rewrite them to fit the content; the listing states its anchor policy.
What if the publisher removes an inserted link?
Check the permanence terms in the Node Passport. They state whether the seller replaces or refunds removed links and for what period.