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Digital PR Campaigns
Earned-media campaigns built around a newsworthy story, data study or expert commentary and pitched to journalists. Compare the ideation process, target publication lists and how coverage and links are reported; editors decide what runs, so coverage is never guaranteed.
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Buyer guide
- Ask for past campaign examples in a similar industry and the coverage they earned.
- Confirm who owns data and creative assets produced for the campaign.
What to compare
- 01Story ideation and angles
- 02Data or creative assets produced
- 03Target publication list
- 04Outreach volume and method
- 05Coverage and link reporting
Use cases
- Brand launches with a data story
- Expert commentary for a regulated industry