E · Services · SEO & Search Services
Technical SEO
Technical SEO covers how search engines crawl, render and index a site: robots rules, canonicals, sitemaps, redirects, JavaScript rendering, structured data and page speed. Compare whether a seller only specifies fixes or also implements them, which platforms they have worked on, and how each change is documented so you can verify it. Better technical health removes obstacles; it does not promise rankings.
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Buyer guide
- Start from an audit or a clear issue list so the scope names specific problems, not general optimization.
- Confirm which CMS or framework the seller will work in and whether they need repository or admin access.
- Grant access through scoped CMS roles, repository invites and Search Console user management, never shared passwords.
- Ask for a change log listing every modification with affected URLs so changes can be reviewed or rolled back.
What to compare
- 01Crawl, render and indexation scope
- 02Structured data implementation
- 03Canonicals, redirects and sitemaps
- 04JavaScript rendering experience
- 05Specification vs hands-on implementation
- 06Change log and verification
Use cases
- Fixing indexation and duplicate-content problems
- Adding structured data to product or article templates
- Preparing a JavaScript site for search crawling
FAQ
Will technical SEO fixes change my rankings?
They can remove obstacles to crawling and indexing, but rankings depend on many factors outside the seller's control. Judge the work by the issues resolved and documented, not by a ranking promise.
Do technical SEO sellers need developer access?
For implementation, usually yes, through a scoped CMS role or repository invite. If you only want specifications, your own developers implement and the seller reviews the result.
Which technical issues are worth fixing first?
Issues that block crawling or indexing of important pages, such as wrong robots rules, broken canonicals or redirect chains, usually come before cosmetic warnings. A prioritized audit makes this explicit.