E · Services · SEO & Search Services
SEO Audits
An SEO audit should end in a prioritized list of issues your team or a seller can act on, not a generic checklist. Compare what each audit covers (technical crawl, indexation, content quality, internal links, backlink profile), how many pages are crawled, which data sources are used and how findings are ranked by impact and effort. Audits diagnose; they do not promise rankings.
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Buyer guide
- Request a sample report or outline to judge whether findings are specific to the site or boilerplate.
- Add the auditor to Search Console and analytics as a restricted user; audits based only on external crawls miss indexation data.
- Check that each finding includes affected URLs, the reason it matters and a recommended fix.
- Confirm whether crawl exports and working files are handed over with the report.
- Ask whether implementation support is available separately, and scope it after the audit.
What to compare
- 01Coverage: technical, content, links
- 02Crawl depth and page limits
- 03Search Console and analytics data used
- 04Prioritization by impact and effort
- 05Report format and raw exports
- 06Walkthrough call and follow-up Q&A
Use cases
- Diagnosing a traffic decline
- Due diligence before buying a website
- Setting priorities for an in-house team
- Baseline check before a migration
FAQ
What does a good SEO audit deliver?
A report that lists issues with affected URLs, explains why each matters and ranks them by likely impact and effort, plus the underlying crawl data. It should be specific enough for a developer or writer to act on.
Does the auditor need access to Search Console?
It helps significantly, because indexation, coverage and query data are only available there. Add the auditor as a restricted user through Search Console's user management instead of sharing your login.
Can an SEO audit help evaluate a site before I buy it?
Yes. An audit can surface indexation problems, thin content or risky backlink patterns. Combine it with the Node Passport disclosures and verified metrics on the listing you are considering.
How is an SEO audit different from technical SEO work?
An audit diagnoses and prioritizes. Technical SEO services implement or specify the fixes, such as crawl and indexation changes, structured data and speed improvements.