E · Services · Marketing & Growth Services
Paid Search Management
Paid search listings manage Google Ads and Microsoft Advertising campaigns: keyword research, match types, ad copy, extensions, conversion tracking and bidding strategy. Compare account audit steps, tracking setup and how negative keywords and search terms are reviewed.
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Buyer guide
- Make sure conversion tracking is verified before bidding strategies are changed.
- Ask how often search term reports are reviewed and negatives added.
What to compare
- 01Platforms: Google Ads, Microsoft Advertising
- 02Initial account audit
- 03Conversion tracking setup
- 04Bidding strategy approach
- 05Search term review cadence
Use cases
- Managing search campaigns for a B2B service