E · Services · Marketing & Growth Services
Social Media Management
Social media management listings cover the ongoing work of running brand accounts: content planning, production, publishing, replies and monthly reporting. Compare them on the platforms included, the number and type of posts per month, who creates the visuals, how approvals work and whether community replies are part of the scope. Access should be granted through business roles, never shared passwords.
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Buyer guide
- Confirm the number of posts, stories or Reels per platform per month in writing.
- Check whether graphics and video are produced by the provider or must be supplied by you.
- Agree on an approval step and turnaround before anything is published.
- Grant access through platform business roles so you can revoke it at any time.
What to compare
- 01Platforms included
- 02Posts per month and formats
- 03Content production: in-house or client-supplied
- 04Approval workflow
- 05Community replies and response time
- 06Monthly reporting scope
Use cases
- Handing off day-to-day posting for a small brand
- Maintaining consistent presence across several platforms
- Supporting a launch with a planned content calendar
FAQ
What does a social media management retainer usually include?
Typically a content calendar, a set number of posts per platform, publishing, basic community replies and a monthly report. Paid ads and advanced content production are often scoped separately.
How do I keep control of accounts managed by an agency?
Keep ownership in your name and grant role-based access through each platform's business tools. Remove access when the engagement ends.
Is social media management the same as paid social?
No. Management focuses on organic content and community, while paid social management covers ad campaigns, budgets and targeting. Some providers offer both as separate scopes.