C · Traffic & Growth · Affiliate Offers
Lead-Gen Offers
Lead-gen offers pay per qualified lead, and what counts as qualified is defined by the advertiser's fields, validation and consent requirements. Listings disclose industry, required fields, consent capture method, return and scrub policy and accepted traffic.
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This market is open for listings. Sellers can list here today, and buyers can post a request so sellers know what's wanted.
Buyer guide
- Ask how invalid leads are returned and within what window.
- Capture consent in exactly the form the advertiser specifies.
What to compare
- 01Industry and lead type
- 02Required fields and qualification
- 03Consent capture
- 04Return and scrub policy
- 05Accepted traffic sources