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Blogs
A blog's value is its organic readership and archive, but many are tied to one author's voice and name. Compare traffic trend, how dependent the audience is on the original author and whether subscribers and social profiles transfer.
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Buyer guide
- Ask whether the author will stay on, and plan how readers will react to a new voice.
- Check which posts are evergreen and which depend on dated news.
What to compare
- 01Organic traffic trend
- 02Author dependence and voice
- 03Archive size and evergreen share
- 04Email subscribers included