A · Assets · Social Assets & Media Properties
X (Twitter) Accounts
An X account's reach depends on recent impressions and replies, not the follower total. Compare engagement on recent posts, handle history, paid verification status and whether the account has any visibility restrictions.
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Buyer guide
- Check recent post analytics for impressions and replies.
- Remember that paid verification belongs to a subscription and may not carry over.
What to compare
- 01Followers and recent impressions
- 02Engagement per post
- 03Handle and name history
- 04Verification status
- 05Restrictions
Use cases
- Building a founder or brand voice on an existing audience