A · Assets · Ad Accounts & Business Managers
Instagram Ad Accounts
Instagram ads run from a Meta ad account. The listings here were set up and used for Instagram delivery, which matters when your creative and audiences are Instagram-first. Compare the placements the account has actually run, its standing and whether a linked Instagram profile is part of the handover.
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Buyer guide
- Confirm the account's history includes Instagram placements, not only Facebook.
- Check standing and prior restrictions as you would for any Meta account.
- Match the billing geography to how you will pay.
- Ask whether an Instagram profile is linked and whether it transfers with the account or stays with the seller.
What to compare
- 01Delivery surfaces and placements
- 02Account age
- 03Lifetime spend
- 04Standing and prior restrictions
- 05Business Manager included
- 06Linked Instagram profile
Use cases
- Running Instagram-first creative such as Reels and Stories
- Adding Meta spend capacity for e-commerce campaigns
FAQ
Do I need an Instagram profile to run ads from these accounts?
Meta lets ads run through a linked Instagram profile or a Page-backed identity. The Node Passport says whether a profile is linked and whether it is part of the sale.
Is an Instagram ad account different from an Instagram page?
Yes. An ad account is advertising capacity inside Meta; an Instagram page is an audience asset. Pages with followers are listed under Social Assets.
Can I use an Instagram-set-up account for Facebook placements too?
Usually, because it is a Meta ad account. Delivery still depends on the account's settings, standing and Meta's ad policies.