B · Infrastructure · Email & Messaging Infrastructure

SMTP Servers

Managed SMTP servers handle the sending side of permission-based email, from authentication to queueing and bounce processing. Compare whether IPs are dedicated or shared, what sending limits apply and how the provider monitors reputation and complaints.

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Buyer guide

  • Confirm authentication records are configured for your domains before sending.
  • Check sending limits and throttling against your peak volume.
  • Make sure the provider requires opt-in lists and processes unsubscribes and complaints.

What to compare

  1. 01Dedicated vs shared IPs
  2. 02SPF, DKIM and DMARC setup
  3. 03Hourly and daily sending limits
  4. 04Bounce and complaint processing
  5. 05Reputation monitoring

Use cases

  • Transactional email
  • Newsletter delivery to opted-in subscribers

FAQ

Do I need my own SMTP server or an email service provider?

A managed SMTP server gives more control over IPs and configuration; an ESP adds templates, list management and reporting. Many teams pair an SMTP backend with separate sending software.

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