D · Digital Products · Education & Playbooks
Documented campaign case studies
Written breakdowns of real campaigns and businesses: setup, creatives, targeting, testing decisions and what went wrong. The useful ones document process and evidence in detail; results in a case study describe one past situation and are not a forecast for yours.
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Buyer guide
- Check that the case study covers failures and test decisions, not only the final outcome.
- Confirm the period covered; platform rules and auction dynamics change over time.
What to compare
- 01Vertical and traffic source
- 02Campaign period
- 03Evidence and screenshots provided
- 04Depth of setup detail
Use cases
- Researching a traffic source before testing