D · Digital Products · Creative & Funnels
Playable Ads
Playable ads are interactive HTML5 mini-experiences used mainly for app and game user acquisition. The key checks are network compatibility (MRAID, file-size caps, store redirect handling), source access for reskinning and rights to any game assets inside.
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Buyer guide
- Test the build in each network's playable preview tool before accepting delivery.
- Confirm you receive source code and asset files, not only a compiled single-file build.
What to compare
- 01Supported ad networks and MRAID version
- 02File size and load behavior
- 03Portrait, landscape or both
- 04Source code and reskin effort
- 05Rights to embedded game assets
Use cases
- App and mobile game user acquisition